The campaign will also include promotional buses featuring Kelantanese themes, digital campaigns to highlight tourist routes, and community-focused events. Special offers and discounted travel fares are expected to be announced in the lead-up to the official tourism year...

Mutiara Luxe reflects our commitment to innovation in passenger service. We believe travel should be something to look forward to, not endure," said a company spokesperson. "With Luxe, we are introducing an entirely new category of public transport...

Singapore, being a major economic and tourism hub, presents a lucrative opportunity for enhanced connectivity. The new route reflects E-Mutiara’s foresight in meeting the rising demand for cross-border travel and strengthening Malaysia’s position in the regional transportation ecosystem...