E-Mutiara Joins Hands to Promote State Tourism

Kota Bharu, 2 June 2025 – Konsortium E-Mutiara Berhad is proud to be part of the state-driven Visit Kelantan 2026 campaign, an initiative focused on rejuvenating the local tourism industry by showcasing Kelantan’s rich heritage, culture, and scenic attractions.

As a company deeply rooted in Kelantan, E-Mutiara recognizes the potential of this campaign to drive both domestic and international interest to the East Coast state. Through this partnership, the company aims to make Kelantan more accessible by enhancing travel routes, offering tourism packages, and promoting lesser-known destinations to passengers across the country.

Kelantan is well-known for its cultural vibrancy, traditional arts, authentic Malay cuisine, and historical landmarks. Yet many parts of the state remain under-explored by tourists. E-Mutiara seeks to change that by collaborating with local tourism boards, businesses, and cultural groups to deliver immersive travel experiences.

"Visit Kelantan 2026 is not just about bringing tourists in — it's about telling our story to the world," said an E-Mutiara representative.

"We want people to see Kelantan through the eyes of its people — welcoming, proud, and full of life."

The campaign will also include promotional buses featuring Kelantanese themes, digital campaigns to highlight tourist routes, and community-focused events. Special offers and discounted travel fares are expected to be announced in the lead-up to the official tourism year.

By blending its transportation expertise with a deep commitment to cultural promotion, Konsortium E-Mutiara Berhad is set to become a key enabler in making Visit Kelantan 2026 a resounding success.