INTRODUCTION
E-MUTIARA is a wholly owned by Bumiputra entrepreneurs from Kelantan and was established in Kota Bharu, Kelantan on 2nd June 2005.
The company took over the services from three companies, namely Mutiara Pahim Sdn. Bhd., Mekar Ekspres Sdn. Bhd. and Ballan Sdn. Bhd.
The restructuring was aimed to strengthen and to further expand the business which was originally started in 1992.
E-MUTIARA received its Bumiputra Company Registration Certificate from the Ministry of Finance in 2011.
OUR SERVICES
Although there are differences in passenger fares, the two services offer the same integrated customer service and satisfaction up-to-date technology in industry to ensure passengers safety and comfort.
Mutiara LUXE, the luxury executive coach service by Konsortium E-Mutiara Berhad, offers a premium and exclusive travel experience for passengers seeking comfort, elegance and top-tier service that LUXE offers
The fleet operations are managed using state of the art Fleet Management System which also incorporate real-time tracking system and are monitored 24 hours a day from a centralized Control Room in E-MUTIARA Head Office.
VISION & MISSION
VISION
We aspire to set new benchmarks in the public and express bus industry through continuous innovation, excellence in customer service and a deep commitment to safety and sustainability.
By leveraging advanced technologies, nurturing a culture of integrity and care, and expanding our reach, we aim to transform every journey into a seamless, enjoyable, and memorable experience for all communities we serve, across the nation and beyond.
MISSION
- To provide reliable, punctual and customer-focused express bus services across Malaysia and beyond.
- To uphold the highest standards of safety, comfort and service excellence through continuous improvement and innovation.
- To empower our people and invest in technology for sustainable and efficient operations.
- To promote environmentally responsible practices in every journey we make.
- To serve the community with integrity, respect and a commitment to quality in every mile.
Strategy
Quality Service, Trust and Customer Satisfaction
The competition from other industry players, especially during the period of pandemic COVID-19, gave us valuable experiences and new challenges. E-Mutiara determined to provide the best services by ensuring maximum safety and comfort of passengers throughout their journey.
MISSION STATEMENT
To be prominent in the industry by providing safe, efficient, affordable and friendly services to passengers with support from dedicated, trustworthy and committed workforce.
MUTIARA RENTAS DESA (MRD) is the latest public land transport service in the stage bus category operated by E- Mutiara.
The MRD stage bus service in the state of Kelantan began operations in February 2021 and is monitored by the Land Public Transport Agency (APAD) of Malaysia.
Starting with 7 buses and 4 routes, MRD now operates 27 buses, providing stage bus services for 13 routes across the state of Kelantan.
MRD's daily operations are monitored separately by dedicated staff in the MRD Operations Room.
INTRODUCTION
OUR STRATEGIC PARTNERS
APAD
SCANIA
HINO
OUR STRATEGIC PARTNERS
APAD
SCANIA
HINO