INTRODUCTION
E-MUTIARA is a wholly owned by Bumiputra entrepreneurs from Kelantan and was established in Kota Bharu, Kelantan on 2nd June 2005.
The company took over the services from three companies, namely Mutiara Pahim Sdn. Bhd., Mekar Ekspres Sdn. Bhd. and Ballan Sdn. Bhd.
The restructuring was aimed to strengthen and to further expand the business which was originally started in 1992.
E-MUTIARA received its Bumiputra Company Registration Certificate from the Ministry of Finance in 2011.
OUR SERVICES
Although there are differences in passenger fares, the two services offer the same integrated customer service and satisfaction up-to-date technology in industry to ensure passengers safety and comfort.
Mutiara LUXE, the luxury executive coach service by Konsortium E-Mutiara Berhad, offers a premium and exclusive travel experience for passengers seeking comfort, elegance and top-tier service that LUXE offers
The fleet operations are managed using state of the art Fleet Management System which also incorporate real-time tracking system and are monitored 24 hours a day from a centralized Control Room in E-MUTIARA Head Office.
VISION & MISSION
VISION
We aspire to set new benchmarks in the public and express bus industry through continuous innovation, excellence in customer service and a deep commitment to safety and sustainability.
By leveraging advanced technologies, nurturing a culture of integrity and care, and expanding our reach, we aim to transform every journey into a seamless, enjoyable, and memorable experience for all communities we serve, across the nation and beyond.
MISSION
- To provide reliable, punctual and customer-focused express bus services across Malaysia and beyond.
- To uphold the highest standards of safety, comfort and service excellence through continuous improvement and innovation.
- To empower our people and invest in technology for sustainable and efficient operations.
- To promote environmentally responsible practices in every journey we make.
- To serve the community with integrity, respect and a commitment to quality in every mile.
CORE VALUES
SAFETY FIRST
CUSTOMER CENTRIC
INTEGRITY & TRUST
EXCELLENCE IN SERVICE
IN THE INDUSTRY SINCE 1992
INNOVATION & SUSTAINABILITY
TEAMWORK & RESPECT
COMMITMENT TO COMMUNITY
CORPORATE AWARDS
SME100 AWARDS 2018
A total of 700 companies are evaluated annually by the Organizing Committee comprising Business Media International (BMI) and the Small & Medium Enterprises Association (SAMENTA).
Participation for the MITI-recognized event was audited by Baker Tilly TFW, a company of certified auditors while the participants' credit reports were reviewed by CTOS.
E-Mutiara received its winning certificate and trophy from the Honorable Deputy Minister of International Trade and Industry..
2020 ENTREPRENEUR ICON & 2020 THE BEST COMPANY AWARD
OTHER AWARDS RECEIVED
BEST SAFETY PRACTICES
SPAD Land Public Transport Symposium 2018 Transforming the Nation Suruhanjaya Pengangkutan Awam Darat
SAFETY STAR GRADING AWARD
4 Stars Grading for Bus Operators in 2016 Malaysia Institute of Road Safety Research
BEST OPERATOR (EXPRESS BUS)
SPAD Land Public Transport Symposium 2017 Reimagining Transportation : Sustainable Mobility SPAD
ISO CERTIFICATIONS
ISO certification signifies that an organization's management system meets specific international standards developed by the International Organization for Standardization (ISO), demonstrating a commitment to quality, safety, and efficiency.
Konsortium E-Mutiara Berhad has successfully received two ISO certifications under the internationally recognized SIRIM QAS on 14 April 2025. The certification for ISO 9001:2015 (Quality Management System) and ISO 39001:2012 (Road Traffic Safety Management System) marks another significant achievement in the drive towards operational excellence.
The ISO 9001:2015 certification demonstrates E-Mutiara's strong commitment to maintaining a robust and consistent quality management system across its operations. This standard ensures that services are delivered efficiently, customer satisfaction is constantly improved, and business processes are aligned with international best practices. For a service-oriented company like E-Mutiara, this certification provides a solid foundation for achieving long-term growth and maintaining stakeholder confidence.
Meanwhile, the ISO 39001:2012 certification is a testament to E-Mutiara's dedication to road safety. As an express bus service operator, the safety of passengers, crew, and all road users is always a priority. This standard provides a structured framework for identifying road traffic risks, implementing preventive measures, and monitoring safety performance. The achievement of this certification highlights the company's proactive approach in reducing road accidents and fostering a safety culture in public transport.
These achievements reflect E-Mutiara’s continuous efforts to enhance service quality, improve operational integrity, and uphold its responsibilities as a trusted and forward-thinking express bus company in Malaysia.
OUR STRATEGIC PARTNERS
APAD
SCANIA
HINO
